Campaign India Team
Dec 30, 2019

Talkwalker’s Battle of the Brands: LinkedIn Vs Snapchat (part two)

A weekly round up of the action in the social media space

The second part of the battle of the brands
The second part of the battle of the brands
With Google, Facebook, Twitter and YouTube making headlines, we often forget about the other Social Networks -LinkedIn and Snapchat. LinkedIn has its second largest user base in India and SnapChat, it’s third. These social networks are no longer “secondary”. In fact, India has embraced them with open arms and it’s time we talked about them!
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
Demographic information: 
It’s always interesting to look at who is talking about your brand. It’s mostly men that are talking about both SnapChat and LinkedIn. For Snapchat, there is a significantly higher number of women than there is for LinkedIn. Additionally, the 18-24 age group is really active for SnapChat vs LinkedIn. For LinkedIn, it’s interesting to see that the 35-44 age group forms a significant proportion of people talking about LinkedIn. 
Media types:
It’s not just interesting to see what’s being said about the two platforms over the last 3 months – it’s interesting to see where the conversation has been taking place. For both social networks, Twitter leads the way, followed by Blogs. However, we can see that there is a difference of almost 2k in the total number of people talking about LinkedIn vs that of Snapchat.


Campaign India

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