Britannia and Amul have come out with their weapons drawn, guns blazing at each other in recent months.
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
Where is the conversation taking place? It comes as no surprise that the metros take the cake when it comes to mentions. Around half of the mentions (total) comes from new Delhi, followed by Mumbai – 3k. 2K mentions come from Gujrat – but this is probably because Amul’s headquarters are in Anand, Gujarat. As is obvious, most conversations are dominated by Amul.
When talking about cookies, emojis are always top of mind. Comfort food = cookies and chocolates. And where emotions are concerned, emojis are too!
Both brands have the thumbs up emoji as the most used emoji and next in line is the crying with laughter emoji. What is interesting is the heart emojis in conjunction with Amul, which we do not see for Britannia.