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In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.
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With ad spend set to explode in the sector, the payments brand launched its media network this week.
The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.
The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.
The next edge in marketing isn’t louder storytelling; it’s better listening.