Campaign India Team
Feb 27, 2019

Sujay Kar joins VMLY&R

Moves from Reliance Jio where he was deputy GM- eCommerce

Sujay Kar joins VMLY&R
VMLY&R has appointed Sujay Kar as commerce group lead, VMLY&R SEA and India. Based in Mumbai, Kar's mandate is to build the commerce strategy across South East Asia and India. 
Prior to this, he was with Reliance Jio were he was deputy GM- eCommerce.
Tripti Lochan, co-CEO, VMLY&R Asia, said, “We are committed to driving outcomes for our clients. Commerce is a key part of this strategy. Having Sujay to spearhead this core pillar of our services means we are surrounding our clients with the right talent.”
Kar said, “These are exciting times for the commerce industry, with brands shifting their focus from user acquisition to building efficient retention models, and reducing costs of operations by driving loyalty. Brands are seeking to improve sales and ROI by using personalisation, driven by data and technology, and VMLY&R comes with the perfect arsenal to solve these challenges."
He added, “On one hand, VMLY&R solves macro-level challenges of identity and positioning for brands over Commerce platforms, and on the other, uses analytics as a narrative to drive micro-segmentation across multiple communication mediums. VMLY&R is providing not just the audit, strategy and creative, but is able to execute on all pillars to drive home a truly connected brand retail experience. Add it to VMLY&R’s technology expertise, and you are looking at the agency that can help your brand navigate through the next decade, and through AI and IoT led transformation.”
Campaign India

Related Articles

Just Published

12 hours ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

12 hours ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

12 hours ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

12 hours ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here