VMLY&R has appointed Sujay Kar as commerce group lead, VMLY&R SEA and India. Based in Mumbai, Kar's mandate is to build the commerce strategy across South East Asia and India.
Prior to this, he was with Reliance Jio were he was deputy GM- eCommerce.
Tripti Lochan, co-CEO, VMLY&R Asia, said, “We are committed to driving outcomes for our clients. Commerce is a key part of this strategy. Having Sujay to spearhead this core pillar of our services means we are surrounding our clients with the right talent.”
Kar said, “These are exciting times for the commerce industry, with brands shifting their focus from user acquisition to building efficient retention models, and reducing costs of operations by driving loyalty. Brands are seeking to improve sales and ROI by using personalisation, driven by data and technology, and VMLY&R comes with the perfect arsenal to solve these challenges."
He added, “On one hand, VMLY&R solves macro-level challenges of identity and positioning for brands over Commerce platforms, and on the other, uses analytics as a narrative to drive micro-segmentation across multiple communication mediums. VMLY&R is providing not just the audit, strategy and creative, but is able to execute on all pillars to drive home a truly connected brand retail experience. Add it to VMLY&R’s technology expertise, and you are looking at the agency that can help your brand navigate through the next decade, and through AI and IoT led transformation.”