Mudra Max has appointed Subhashish Sarkar as senior vice president for its outdoor division. He will be heading Mudra Max OOH, North and East, and will report directly to Mandeep Malhotra, president, Mudra Max - OOH. Prior to this appointment, he was with Percept as business director (North and East).
Announcing the appointment, Malhotra said, “With Subhashish, we have a seasoned outdoor professional with experience in the Delhi market. His knowledge and professionalism will surely help us deliver superior OOH planning solutions to our clients. Along with strengthening the OOH team in North & East, he will also be working closely with other Mudra Max units integrating some really good work for our clients. We welcome him on board and wish him a long and successful inning.”
On his move to the agency, Sarkar added, “It's great to be working for Mudra Max-OOH and their impressive clientele. I look forward to experiencing first-hand the factors that put Mudra Max at the forefront of the communications business in the region.”
Sarkar has over 17 years of experience in Outdoor, and his initial years spanning ten years were spent in various positions in the Selvel Vantage Group, across Kolkata, Mumbai and New Delhi. His next stint was at Outdoor Advertising Professionals (OAP) in 2005 till 2010, before moving on to Percept Out Of Home.