BIG CBS Networkshas assigned Steinbranding Design Studios the creative mandate for the three channels that will be launched in the joint venture – BIG CBS PRIME, BIG CBS SPARK and BIG CBS LOVE. Steinbranding will be working with BIG CBS on designing the individual identities, logos and promotional rushes for all these three channels.
Steinbranding Design Studios is an international broadcast design company that specialises in branding for television networks and broadcast promotions. Its assignments in India began in 2007, when together with CSAI Airport, the agency took charge of the overall branding image of Mumbai’s international terminal. The agency has also done work for other broadcasters like Discovery, Fox, Hallmark, Travel & Living, MTV and VH1.
Aparnaa Pande, business head, BIG CBS Networks Pvt. Ltd., said, “Steinbranding has demonstrated its creative expertise in the broadcast space, from integrated visual solutions to brand strategy and identity. With rich experience in broadcast designing, we are confident Steinbranding will be able to help BIG CBS channels deliver right imagery through extremely creative and distinguished designs.”