Campaign India Team
Nov 15, 2010

BIG CBS signs distribution deal with DEN Networks

DEN Networks will distribute BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its analogue and digital cable TV platforms

BIG CBS signs distribution deal with DEN Networks

BIG CBS Networks Pvt. Ltd., the joint venture between Reliance Broadcast Network Ltd. and CBS Studios International, has signed a distribution deal with DEN Networks Ltd. With the closure of this deal, DEN Networks will distribute the 3 premium channels of BIG CBS – BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its analogue and digital cable television platforms.

Ashutosh, chief operating officer, BIG Broadcasting, said, "We take immense pride in announcing our deal with DEN Networks Ltd. We want to reach out to all our relevant audiences as we gear to offer India the latest, freshest and hottest entertainment that they have been this far deprived of. DEN’s strong presence among our relevant target audiences helps us take BIG CBS’s reach deeper into the markets while giving their audiences the entertainment that they desire.”

SN Sharma, president, DEN Networks, said, "We are delighted to announce our partnership with BIG CBS Networks. DEN Networks has always believed in growing and surprising our subscribers with new content. The addition of the three new channels on our platform further strengthens our promise to deliver a wide variety of entertainment”.

Source:
Campaign India

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