In a recently held multi-agency pitch, Starcom Worldwide, one of the two networks of Starcom MediaVest Group, bagged the media mandate for Linc Pen & Plastics. Starcom will be accountable for handling its entire media portfolio, to be managed out of the Mumbai office.
Tanmay Chattopadhyay, general manager – marketing, Linc Pens, said, “Our mission is to create a smooth writing experience for our consumers. We chose to partner with Starcom for their ability to create experiences and associations with a long-lasting impact. We are certain that our alliance with Starcom will help us further leverage our brand association and become the preferred writing equipment for every consumer.”
Rajendra Dwivedi, vice president, Starcom Worldwide, Mumbai, said, “We are extremely happy with the win and look forward to our alliance with Linc Pens. We are sure our approach of Human Experience strategy will create long lasting associations between brand and consumer. Our robust planning coupled with proprietary tools and techniques will make it a preferred brand among consumers.”