Media
Campaign India Team
Mar 12, 2009

Starcom announces changes in specialist entertainment unit

The Bridge has hired Rajesh Iyer (pictured) as business director. The Bridge is the specialist entertainment and embedded marketing unit of Starcom MediaVest Group (SMG) and ZenithOptimedia. Iyer will be based out of Mumbai and will report to Ravi Kiran, CEO-South Asia, SMG.The Bridge has also announced that Pranay Anthwal, general manager- India, The Bridge has put in his papers in the company. He has been heading the unit for the last five years.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Birla Opus Calista showcases stain resistance in new campaign

2 Birla Opus Calista showcases stain resistance in new campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Rajesh Iyer gets new role at Viacom18
Media
Oct 29, 2020
Campaign India Team

Rajesh Iyer gets new role at Viacom18

Ravi Kiran moves on from Starcom Mediavest Group
Advertising
Sep 30, 2010
Bindu Nair Maitra

Ravi Kiran moves on from Starcom Mediavest Group

BBH India kicks off content play with Pranay Anthwal at the helm
Advertising
Jun 10, 2016
Campaign India Team

BBH India kicks off content play with Pranay ...

The quality of media entries was lower this year says Ravi Kiran
Media
Jun 24, 2010
Campaign India Team

The quality of media entries was lower this year ...

Just Published

StayVista debuts Gram’s, a neo-vintage lifestyle hotel concept
Advertising
1 hour ago
Campaign India Team

StayVista debuts Gram’s, a neo-vintage lifestyle ...

StayVista has introduced Gram’s, a design-led lifestyle hotel concept built around nostalgia, community and contemporary travel preferences.

Adani seeks single agency for INR 600-crore media overhaul
Advertising
7 hours ago
Campaign India Team

Adani seeks single agency for INR 600-crore media ...

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

The INR 12-lakh crore opportunity brands are missing
Advertising
10 hours ago
Shannon Tellis

The INR 12-lakh crore opportunity brands are missing

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

The feed is full, but we’re all starving
Advertising
11 hours ago
Nikhil Sharda

The feed is full, but we’re all starving

Why brands must stop performing for algorithms and start speaking to humans again