STAR Plus remained on top in the GEC stakes with 362 GRPs (TAM, HSM, CS 4+) in week 27 ( 411 GRPs in week 26). Colors narrowed the gap, registering 269 GRPs (253 GRPs in week 26). SAB TV pulled ahead of Imagine, with 104 GRPs compared to Imagine's 85. ZEE TV improved marginally to 228 GRPs and Sony was steady at 141 GRPs.
STAR Plus remained on top in the GEC stakes with 362 GRPs (TAM, HSM, CS 4+) in week 27 ( 411 GRPs in week 26). Colors narrowed the gap, registering 269 GRPs (253 GRPs in week 26).
SAB TV pulled ahead of Imagine, with 104 GRPs compared to Imagine's 85.
ZEE TV improved marginally to 228 GRPs and Sony was steady at 141 GRPs.
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The CEO also discussed the fight for top talent and how Omnicom’s impending acquisition of IPG has 'already' changed the new-business market.
By region, APAC and Africa saw the strongest year-on-year growth at 8.2% for Q3 – returning to positive growth after a negative Q2.
WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.
The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.
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