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STAR Plus remained on top in the GEC stakes with 362 GRPs (TAM, HSM, CS 4+) in week 27 ( 411 GRPs in week 26). Colors narrowed the gap, registering 269 GRPs (253 GRPs in week 26). SAB TV pulled ahead of Imagine, with 104 GRPs compared to Imagine's 85. ZEE TV improved marginally to 228 GRPs and Sony was steady at 141 GRPs.
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She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
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