STAR Plus remained on top in the GEC stakes with 362 GRPs (TAM, HSM, CS 4+) in week 27 ( 411 GRPs in week 26). Colors narrowed the gap, registering 269 GRPs (253 GRPs in week 26). SAB TV pulled ahead of Imagine, with 104 GRPs compared to Imagine's 85. ZEE TV improved marginally to 228 GRPs and Sony was steady at 141 GRPs.
STAR Plus remained on top in the GEC stakes with 362 GRPs (TAM, HSM, CS 4+) in week 27 ( 411 GRPs in week 26). Colors narrowed the gap, registering 269 GRPs (253 GRPs in week 26).
SAB TV pulled ahead of Imagine, with 104 GRPs compared to Imagine's 85.
ZEE TV improved marginally to 228 GRPs and Sony was steady at 141 GRPs.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
Watch the films conceptualised by Ogilvy here
.png&h=268&w=401&q=100&v=20170226&c=1)
Watch the film conceptualised by Dharma 2.0 here
.png&h=268&w=401&q=100&v=20170226&c=1)
Watch the campaign conceptualised by Creativeland Asia here
Famous Innovations wins ‘Entrant of the Year’ while Burger King is ‘Brand of the Year’. There’s also a Grand Prix which goes to…
.png&h=334&w=500&q=100&v=20170226&c=1)
