Sony highest gainer in GRPs
In Week 40, Star Plus moved up 10 GRPs to finish at 378 GRPs.
Colors remained first runner up, but slipped 8 GRPs to 265.
Sony jumped 56 GRPs from 184 to 240 GRPs in week 40.
Zee TV dropped from 237 to 195 GRPs.
Sab fell from 122 to 110 GRPs.
Imagine fell from 88 GRPs to 82, Star One from 47 GRPs to 44. Sahara One stayed at 22 GRPs.
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Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.
The pharma firm’s senior VP says Gen AI levels the field, making smart deployment of innovative ideas the key to success.
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