Sony highest gainer in GRPs
In Week 40, Star Plus moved up 10 GRPs to finish at 378 GRPs.
Colors remained first runner up, but slipped 8 GRPs to 265.
Sony jumped 56 GRPs from 184 to 240 GRPs in week 40.
Zee TV dropped from 237 to 195 GRPs.
Sab fell from 122 to 110 GRPs.
Imagine fell from 88 GRPs to 82, Star One from 47 GRPs to 44. Sahara One stayed at 22 GRPs.
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Merchant appointed chief digital officer - sales while Shah is creative production - fiction
Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin
Companies are becoming 'less forgiving' of mistakes, lawyers say.
Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author
