Sony highest gainer in GRPs
In Week 40, Star Plus moved up 10 GRPs to finish at 378 GRPs.
Colors remained first runner up, but slipped 8 GRPs to 265.
Sony jumped 56 GRPs from 184 to 240 GRPs in week 40.
Zee TV dropped from 237 to 195 GRPs.
Sab fell from 122 to 110 GRPs.
Imagine fell from 88 GRPs to 82, Star One from 47 GRPs to 44. Sahara One stayed at 22 GRPs.
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‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour
KarmaLab will offer workshops and insights for brands from Reddit users
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The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging
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