Notches 378 GRPs, Colors falls to 256
In week 38, STAR Plus stayed at the top of the Hindi GEC genre with 378 GRPs (down from 394 last week).
Colors came in second at 256 GRPs (a drastic slip from 314 last week).
Zee TV received 227 GRPs ( last week 243), Sony 174 (last week 197) and SAB 125 (127 last week).
Imagine was at 88 GRPs this week, Star One at 51, Sahara One at 24 and Star Utsav ar 22.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.
.png&h=268&w=401&q=100&v=20250320&c=1)
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
