Campaign India Team
Oct 13, 2011

Star Plus launches iPhone, iPad apps 

The initiative aims to make entertainment content available on-the-go

Star Plus launches iPhone, iPad apps 

Star Plus has launched apps for the iPhone and iPad, a move that the channel says has made it the first GEC in India to do so. The apps are available in India and over 120 countries around the world. The initiative aims to make entertainment content available on-the-go.

“We have always provided our growing viewers with discerning content using cutting edge technologies. Our entry into the iPad, iPhone App store will enable our upwardly mobile viewers to watch their best loved programs on iphone and ipad wherever they are and whenever they want to,” said Sanjay Gupta, chief operating officer, Star India.

Lalit Bhagia, vice president - Digital of Star India, added, “The iPhone and iPad devices have changed the way people consume content globally. With the Star Plus app discerning viewers will now have access to the best entertainment content available on their personal iphone and ipads. The app allows users not just a great video experience, but also gives details on show schedules, news and updates on their favorite show characters through daily audio blogs.”

The app will offer features like live TV, a catch up on missed episodes of last two days through Video on-Demand, and updates/news from Star Plus' current and upcoming shows. 

Source:
Campaign India