After the exciting last week in the Hindi GEC space when the difference between the top two GECs was reduced to just one GRP, STAR Plus is back in a safe zone this week. STAR Plus is 20 GRPs ahead of Viacom 18’s Colors according to TAM data for week 10. STAR Plus is at 299 GRPs (Last week: 305) and Colors at 279 GRPs (Last week: 304).
Turner-Alva’s GEC Real which was launched on 2 March started its first week with 9 GRPs. Zee TV stays at number three position with 209 GRPs in the Hindi GEC pack.
The other numbers for week 10 include Sony: 88, NDTV Imagine: 67, STAR One:60, SAB: 47, Sahara One: 44 and 9X 30.
Check out Campaign India’s analysis on the impact of being India's top GEC here.
Track GECs performances in 2009: