Campaign India Team
Mar 12, 2009

STAR Plus in a safe zone in week 10

After the exciting last week in the Hindi GEC space when the difference between the top two GECs was reduced to just one GRP, STAR Plus is back in a safe zone this week. STAR Plus is 20 GRPs ahead of Viacom 18’s Colors according to TAM data for week 10.  STAR Plus is at 299 GRPs (Last week: 305) and Colors at 279 GRPs (Last week: 304).

STAR Plus in a safe zone in week 10

After the exciting last week in the Hindi GEC space when the difference between the top two GECs was reduced to just one GRP, STAR Plus is back in a safe zone this week. STAR Plus is 20 GRPs ahead of Viacom 18’s Colors according to TAM data for week 10.  STAR Plus is at 299 GRPs (Last week: 305) and Colors at 279 GRPs (Last week: 304).

Turner-Alva’s GEC Real which was launched on 2 March started its first week with 9 GRPs. Zee TV stays at number three position with 209 GRPs in the Hindi GEC pack.
 
The other numbers for week 10 include Sony: 88, NDTV Imagine: 67, STAR One:60, SAB: 47, Sahara One: 44 and 9X 30.

Check out Campaign India’s analysis on the impact of being India's top GEC here.

Track GECs performances in 2009:
Week 8

Week 7

Week 6

Week 5

Week 4

Week 3

Week 2

Week 1
 

 

Source:
Campaign India