The WARC Media 100, an annual ranking of the world's most awarded media agencies, campaigns and countries has been released.
Mindshare's Mumbai office ranks fourth among the most awarded media agencies. Starcom's Chicago office leads the list followed by Mindshare Shanghai and Sydney.
The agency's work - 'The adaptive data lighthouse' is ranked third among the most awarded campaigns in the world.
M A Parthasarathy, CEO, Mindshare South Asia, said, “It feels great to see homegrown and India-focused solutions win on the global stage. The data and content landscape in India is highly dynamic, throwing up both challenges and opportunities that are unique. Leveraging this complexity effectively has helped us be the most awarded agency in India consistently over time. All credit to the passionate Purple team and our clients for this success.”
India retains its seventh position among the most awarded countries in the world USA tops the list followed by Australia and China.
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Parthasarathy has been appointed as chief strategy officer of GroupM South Asia, while Lakhani is now chief executive officer, Mindshare South Asia