Day three of Spikes Asia 2016 saw the announcement of shortlists in the Creative Effectiveness, Integrated and Music categories.
India added four shortlists across these three categories to take its overall count up to 117.
Creative Effectiveness (1)
India has one among eight shortlists in this category, for BBDO's #'ShareTheLoad' for Ariel Matic.
BBDO's '#DadShareTheLoad' earns a shortlist in this category too. Also shortlisted is Ogilvy & Mather's 'Make Love Not Scars'.
Mindshare's '6 pack band' for HUL earns India's only shortlist in the newly introduced category.