The Spikes Asia Festival of Creativity has named The Coca Cola Company (Asia Pacific) Advertiser of the Year for 2014.
Terry Savage, chairman, Lions Festivals, said, "Over the last few years we have seen Coca-Cola bringing home numerous awards for their marketing efforts. The purpose of the Advertiser of the Year Award is to recognise those clients who have distinguished themselves through the quality of their campaigns and innovative marketing; in other words, clients that are not afraid to embrace new ideas. Last year Coca-Cola were awarded 14 trophies across seven of the entry categories at Spikes Asia, proving that this is a well-deserved accolade that they can now add to their achievements."
The Advertiser of the Year award will be presented during the Spikes Asia Awards Ceremony. The Coca-Cola Company’s Peter Schelstraete, group marketing director, Asia Pacific Group, will be present to accept the award.
He said, “Marketing at Coca-Cola has always been at its best when we touch people’s hearts, not just the heads. We embed creativity, risk-taking and reinvention in our campaigns to deliver meaningful ideas that resonate with consumers. Asia’s diversity offers a hotbed for creative talents, content and innovation to flourish. Hence, we continually challenge ourselves and our creative partners to anticipate and find new ways to express the art and science of marketing. The Advertiser of the Year Award is a testament to the hard work and partnership of our creative leadership, marketing teams and agencies across the region, and we are truly honoured. The award goes to everyone who carries Coca-Cola in their hearts.”
The Coca-Cola Company's notable work in the recent past includes ‘Happiness from the Skies’ which saw remote-controlled drones delivering care packages, courtesy of Coca-Cola and the nonprofit organisation Singapore Kindness Movement, to construction workers working away from home.
In Australia, ‘Share a Coke’ was launched to get Australians talking about ‘Coke’ again and saw consumers find their names on bottles of Coca-Cola, Diet Coke and Coke Zero.
Coca-Cola also ran innovative FIFA World Cup campaigns across Asia Pacific in Indonesia, Japan, China, Korea, Myanmar and India.
Spikes Asia will be hosted in Singapore from 23 to 26 September.
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