Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 18, 2012
Spikes Asia 2012: Amir Kassaei stresses on creating relevance, not awareness
Agencies must focus on finding and/or creating relevant truth and delivering it in a fresh way, Amir Kassaei, chief creative officer, DDB Worldwide, said in his jury president's address at Spikes Asia
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Media
16 hours ago
Jaguar Land Rover axes chief creative officer
Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.
Research and Rankings
16 hours ago
Global adspend to hit $1 trillion in 2026 as APAC ...
TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
18 hours ago
Nova Dairy’s winter initiative promotes daily ghee ...
The winter-focused campaign encourages households to adopt a simple nutritional habit aimed at seasonal wellbeing.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
18 hours ago
Nick Jonas and Priyanka Chopra Jonas unveil India’s ...
The brand's first India-focused awareness campaign addresses stigma around type 1 diabetes.
