D&AD's leaders counter Amir Kassaei's suggestion that DDB will produce less awards submissions in order to stop what he has called "madness".
DDB CCO says we'll see less work from DDB at some of the award shows in 2016
His remit now includes India, working with Sonal Dabral, chief creative officer, DDB Mudra
As the calendar year expires, we're asking the industry's top creatives to name their picks for 2015's most creative ad (that they didn't make)
The author observes that the culture of 'madness' is waning, curtailing creativity in the process
Our industry must stop falling for phony ideas and focus on relevant truths, says the author
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