Sonal Dabral and Sandeep Pathak leave Bates

Sonal Dabral, India chairman and regional executive creative director, Bates Asia and Sandeep Pathak, chief executive officer, Bates Asia are moving on from their positions at the agency.

Dabral will be joining DDB Mudra, while Pathak has not decided on his next assignment.

Commenting on the developments, Tim Isaac, chairman, Bates said, “At bates he had resumed a close working relationship with me – we had worked together as a head of office and ECD partnership to great effect at Ogilvy Singapore. Sonal is a great storyteller and has rich creative talents. I wish him all the very best in his new role at DDB Mudra. Sandeep has been with bates for 4 years now, he had done an excellent job of catapulting the Mumbai office. Sandeep hasn’t decided on his next assignment yet. I wish him the very best for his future.”

The management team of Bates in India currently consists of Dheeraj Sinha (regional planning director), Dinesh Shetty (group CFO), Sagar Mahabaleshwarkar (NCD), Praveen Vadhera (country head, OOH), Rajesh Ghatge (CEO, Sercon), Srijib Mallik (head, Delhi), Abeer Chakravarty (head, Kolkata) and Vasantha Krishnamurthy (head, Bangalore).

The agency has a national presence across five offices including Mumbai, Delhi, Bangalore and Kolkata, and an enviable roster of clients.

Issac added, “With our strengths in strategic planning, creativity, engagement solutions and digital along with the high quality talent pool, we are well set up to provide integrated marketing communications services that take full advantage of the new technologies at our disposal. That is what the ‘changengage’ positioning is all about. We look forward to leading the way as the model agency of the future.”