The DDB Mudra Group has announced a transition in its creative leadership. Sonal Dabral, chairman and CCO, DDB Mudra Group, will be moving on from the DDB Mudra Group after a five-year stint with the agency. His future plans will be unveiled over the next few days.
Effective from tomorrow (1 July, 2017) Rahul Mathew, currently the creative head, DDB Mudra West will be appointed as the NCD, DDB Mudra Group and Brijesh Jacob, currently the joint managing director, 22feet Tribal Worldwide will be appointed as the group’s chief creative technologist. To facilitate a seamless transition, both Jacob and Mathew will be working closely with Dabral until end of September 2017.
In March, the group had announced that Madhukar Kamath, MD & CEO will be retiring from the agency by the end of the year. As per the earlier announcement, Vineet Gupta group CEO (designate) and Aditya Kanthy group MD (designate) will also formally take over as group CEO and group MD respectively from tomorrow (1 July 2017).
In his new role, Mathew will be responsible for the creative product of the DDB Mudra West while Jacob will be responsible for the creative mandate of the DDB Mudra North, DDB Mudra South, DDB MudraMax (media, OOH and experiential) and 22feet Tribal Worldwide. This will be in addition to his existing role as the JMD at 22feet Tribal Worldwide. Both will be reporting to Vineet Gupta, group CEO, DDB Mudra Group and will jointly lead the overall creative product of the group.
Dabral said “I have enjoyed my five years in the DDB Mudra Group, working with a great young team here. We were able to put together a strong creative team with able leaders in all the different entities and offices of the group.”
Mathew had joined DDB Mudra in 2014 from McCann.
In 2009, Jacob co-founded 22feet, which was acquired by DDB in 2014.