Campaign India Team
Aug 13, 2019

Snapchat sharpens its India focus, opens first India office

Snap’s local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users, and servicing local advertisers.

Snapchat sharpens its India focus, opens first India office
Snap Inc.has announced the opening of its first office in India in order to support the continued growth of its business.
 
The new office will be located in Mumbai. Snap’s local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users, and servicing local advertisers.
 
Earlier this year, Snap announced its first employee based in India, Durgesh Kaushik. The company also introduced four Indian languages to Snapchat, with plans to launch an additional five languages before the end of the year.
 
Jared Grusd, chief strategy officer, Snap, said, “We are thrilled to open Snap’s first office in India. We have seen strong momentum in our business over the past twelve months, and believe that building a team locally will allow us to create the best possible experience for local Snapchatters. We continue to expand our strategic partnerships with regional media companies, add more community content, and work with local content creators. We couldn’t be more excited about what lies ahead.”
 
Claire Valoti, VP, international advertising solutions, Snap, said, “We have received an enthusiastic response from advertisers and brand partners in India and have created a number of exciting AR activations for leading consumer brands such as Pepsi, OnePlus and Cadbury this year. We are excited to continue to support advertisers through our local partner, Tyroo, and are also establishing a local advertising solutions team to work directly with our larger advertisers.”
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Facebook removed 7 million Covid-19 misinformation ...

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

19 hours ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

19 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

1 day ago

Amazon shows ease of selling on platform

Watch the films conceptualised by Ogilvy here