Smartron assigns creative mandate to BBH

The agency won the account most a multi-agency pitch

Sep 20, 2017 09:07:00 AM | Article | Campaign India Team

Smartron, a global technology OEM and IoT brand, has announced the appointment of BBH to handle its advertising mandate. The agency won the account post a multi-agency pitch. Its Delhi office will be work on the brand.
Amit Boni, VP - sales and marketing, Smartron, said, “BBH is one of the top creative agencies globally, focused on ideas and people. For a brand like ours, we firmly believe that a team which truly believes and understands the nuances of the business is the right partner to work with. With their global teams and their ability to cross pollinate ideas quickly and effectively, we think BBH will be able to bring our consumer centric IoT story alive very well. We are very excited about this partnership and are looking forward to this journey together”
The brand recently developed tronX, an intelligent and assistive AI + IoT platform that connects a range of devices, sensors and systems to offer personalised experiences, services and care to consumers across home, health, infra and personal verticals.  After the launch of tbook, tphone and srtphone in the last year and a half, the company is looking at launching more than 8-10 products across categories, informed a statement from the agency.
Shreekant Srinivasan, GM, BBH Delhi, said, “We started BBH Delhi a year back with a vision to partner some of the most exciting brands that have an appetite for gutsy and disruptive creative work. Smartron has a vision to not only change the way people interact with technology but also change the way the category has been communicating with the consumers. We are very excited to have Smartron on-board.”
Ankit Singh, strategy director, BBH Delhi, said, “Internet of things is going to be the future of technology. It's heartening that an Indian brand Smartron is leading the way at the global level. Communication will play a crucial role in making people adopt the IOT way of living and we are excited to embark on this journey with Smartron.”
Vasudha Misra, ECD, BBH Delhi, added, “To build a brand from ground up is a great opportunity. Looking forward to creating a brand that sets the benchmark for the category.”