Campaign India Team
Sep 18, 2015

Smarties India 2015: Mindshare takes top agency honour; PepsiCo, Colgate share Marketer of the Year title

Facebook, Paytm and Red Fuse Communications among big winners

Smarties India 2015: Mindshare takes top agency honour; PepsiCo, Colgate share Marketer of the Year title
The Mobile Marketing Association Forum (MMAF) Delhi 2015 culminated with the Smarties India awards ceremony in Gurgaon on 16 September.  
 
Mindshare, PepsiCo and Colgate took top honours on the night. Mindshare bagged four Golds enroute to claiming the 'Agency of the Year in Mobile' title, while PepsiCo and Colgate shared the crown of 'Marketer of the Year in Mobile'. 
 
Other big winners on the night included Facebook, which received the 'Publisher/Media of the Year in Mobile'.
 
An 'Enabling Technology Company of the Year in Mobile' award went to Paytm. 
 
The 'Best in Show' award was shared by Red Fuse Communications for Colgate-Palmolive's campaign ‘Spreading a Million Smiles with a Mobile’ and Mindshare India for ‘Lays hid the Treasure Hunt inside Google Maps’.
 
Here are the metal winners from the night. 
 

Award Category

Gold

Silver

Bronze

Brand Awareness

Mindshare for Mountain Dew (Pepsico) - Inspiring Rural India with Real Heroes’ Real Stories

PHD India for Hindustan Unilever - Kan Khajura Tesan

 

Madhouse Mobile Marketing India Pvt Ltd  for Vodafone - Vodafone Amplify: An Innovation that turned Onlookers to Curators

 

Lead Generation / Direct Response / Conversion

Red Fuse Communications forColgate Palmolive (India) Ltd. - Spreading a million smiles with a mobile

Opera Mediaworks forGetit Infomedia Limited  - AskMeBazaar.com

 

Product/ Service Launch

PHD India for Lakmé (Hindustan Unilever) Lakme Makeup Pro

Performics - TLG India Pvt Ltd for Airtel Wynk - Airtel Wynk Launch

 

Opera Mediaworks forGetit Infomedia -AskMeBazaar.com

 

Promotion

Red Fuse Communications forColgate Palmolive (India) - Spreading a million smiles with a mobile

Hungama Digital Media Entertainment Pvt Ltd for Hungama -  Happy New Year: The Game

PHD India for HUL - Consumer 360 Red Fuse Communications for Colgate Palmolive (India) - Spreading a million smiles with a mobile

Relationship Building/ CRM

PHD India for Hindustan Unilever - Kan Khajura Tesan

 

PHD India for HUL -

Consumer 360 Red Fuse Communications for Colgate Palmolive (India) Ltd. - Spreading a million smiles with a mobile

 

Cross Media Integration / Cross Mobile Integration

Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile 

Mindshare for Mountain Dew (PepsiCo) - Inspiring Rural India with Real Heroes' Real Stories

Mindshare World

for Kellogg India -Kellogg's Mobile Breakfast

Messaging

Quasar Media for Ashiana Housing -Reaching the right audience at the right time  through mobile

Red Fuse Communications for Colgate Palmolive (India) - Spreading a million smiles with a mobile

 

Mobile App

Mindshare India forLay's (PepsiCo) -Lays hid the treasure hunt inside Google Maps

Mindshare West for Castrol India -India's first Co-Created App

 

Innovation

Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile

Mindshare India for Lay's (PepsiCo) - Lays hid the treasure hunt inside Google Maps

PHD India for Lakmé ( Hindustan Unilever) Lakme Makeup Pro

Location Based

Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile 

Mindshare West for Kellogg India -Kellogg's Mobile Breakfast

Mindshare for 7UP (PepsiCo) -7UP used Technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating!

Mobile Payments

One97 Communications  for Paytm

 

 

Best Brand Experience in Mobile Rich Media

Mindshare for Nike - How Nike risked everything on Mobile

 

Mindshare India for GlaxoSmithKline Pharmaceuticals -Experiencing the "Mix-ability" of Instant Chocolate Horlicks on Your SmartPhone - Shake a Mix!

Most engaging mobile creative

Mindshare India for Lay's (PepsiCo) - Lays hid the treasure hunt inside Google Maps

Mindshare for Nike - How Nike risked everything on Mobile

Mindshare for Lufthansa  - How Forbes eMagazine turned into Lufthansa magazine for 4 weeks

 

 
Source:
Campaign India

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