Siply appoints Vijesh Vijayan as VP - brand marketing

Moves from Sunpure

Apr 05, 2022 06:22:00 AM | Article | Campaign India Team

Siply has announced the appointment of Vijesh Vijayan as vice president of brand marketing.
 
Vijayan joins the micro-savings fintech platform from Sunpure, where he was head - brand marketing.
 
Sousthav Chakrabarty, CEO and co-founder, Siply, said, “We are delighted to welcome Vijesh Vijayan to Siply. As a micro-savings platform, Siply is at an inflection point in its growth journey as India marches its way to become a $5 trillion economy. Our motto is to empower and help India’s  growth  while helping underserved masses save and invest – particularly those who don’t have the guidance and tools to build a financial footprint. With Vijesh leading our Brand Marketing efforts, we hope to build a powerful narrative and add more people to the formal economy. We look forward to exploring new horizons under Vijesh’s able leadership.”
 
Vijayan said, "I am excited to join Siply at such a remarkable phase in its journey. Right now, the company is uniquely positioned to address the unmet financial needs of Indian customers who have traditionally been underserved. We have an immense opportunity to drive truly meaningful transformation and create greater value for all stakeholders.”
 
In a career spanning 16 years, he has also worked with MAX Retail Division, Standard Chartered, Housejoy.in, Jawad Business Group, UAE Exchange WLL and Arvind Lifestyle Brands.