Parle Products has rolled out a campaign focusing on ‘Mindful Eating and Soulful Living’ for their new range of biscuits, ‘Simply Good’. The line consists of three products, Simply Good Digestive cookies, Simply Good Cream Cracker, Simply Good Digestive Slimz biscuits.
The campaign has been conceptualised by Everest Brand Solutions.
The film opens with a woman who’s enjoying the peaceful view of the ocean from the top of a mountain. The film then shows various instances where people are enjoying the simple joys of life. The voiceover describes that life should be ‘simply good’ and not complicated. In each instance where the film talks about enjoying life, we see the actors in the film enjoying the new line of Simply Good biscuits. The film ends with Parle inviting viewers to embrace mindful eating and celebrate goodness with the brand.
Pravin Kulkarnii, general manager, marketing, Parle Products said, “The TVC is all about simplifying life and staying close to nature, which is exactly what the brand represents. With this new ‘Simply Good’ range, we encourage our valued consumers to live a healthy and fulfilling life.”
Mayank Shah, deputy marketing manager, Parle Products said, “We did extensive research on what our customers want and are proud to present the Simply Good range that is both delicious and healthy. With the Simply Good Range, we are offering our consumers a choice of healthy snacks without compromising on the delectable taste.”
Rahul Jauhari, NCD, Everest Brand Solutions added, “With this TVC, we wanted to bring out the fact that people should take a break from their routine life and encourage them to live a life that is pure, natural and simply good.”
The film comes with two alternate 30 second edits as well.
Client: Parle Products (Simply Good)
Creative agency: Everest Brand Solutions
Client team: Pravin Kulkarnii, Mayank Shah, Shruthi Sudevan
Creative team: Rahul Jauhari (NCD)
Account management: Umesh Barve, Jay Thaker
Director: Razneesh Ghai
Production house: Asylum Films