RAPP India has been assigned the advertising duties of Simplymarry.com.
The DDB Mudra Group unit will be responsible for bringing out the brand's new proposition as the matrimonial website is being re-launched. The agency's Gurgaon office will handle the business.
Sanjeev Kumar, business head, SimplyMarry.com, said, "The online matrimony space in India is quite challenging with many established and new players. Over the years, we have realised that although the space has a lot of big players, the value differentiator in this category hasn't been cracked just yet. We are re-launching into this competitive market with an offering unlike any the market has witnessed yet. We were looking for an agency that would help us amplify this difference. RAPP, with its unique strategic and media-agnostic approach seemed like a perfect fit."
Venkat Mallik, president, RAPP India, added,"The SimplyMarry team has a strategy that is designed to change the convention among matrimonial sites. A number of new innovations are planned that will change the rules of the game. To be able to disrupt the convention is a challenge that has always got us going. And we hope to do that with SimplyMarry.com. We are thrilled that SimplyMarry.com believed in our media agnostic approach with digital at its core. We look forward to the opportunity to relaunch SimplyMarry.com soon."