Campaign India Team
Feb 15, 2023

Sunpure acquires Riso

MK Agrotech, the parent company of Sunpure aims to bolster its existing presence in the Maharashtra market by targeting a revenue of INR 120 crores in FY 2023-24

Sunpure acquires Riso
Sunpure has announced the acquisition of Riso, an edible oil brand.
 
This move is a part of MK Agrotech's, (the parent company of Sunpure) aim to bolster its existing presence in the Maharashtra market by targeting a revenue of INR 120 crores in FY 2023-24. 
 
Riso has had over a 10% of market-share in the state prior to the acquistion and aims to grow it by twice its size in the next two years. 
 
Gokaran Singh Pawar, national sales head, MK Agrotech, said, “We have been looking at brands across geographies to help expand Sunpure’s footprint and diversify into different edible oils and food products. We are thrilled to start this new chapter of growth with Riso, a much-loved edible oil brand across Maharashtra. The synergy is perfect as we share the same vision of enhancing the health and well-being of our consumers.”
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

18 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

19 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

19 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.