Radhika Joshi
Mar 25, 2010

Should advertising agencies don another hat?

The enquiry has its roots in the observation that sales and service in our country’s retail initiatives is fragile.To wit:1. Most Counter sales people in malls are ‘up sellers’. They do not ‘listen’ to your needs; or they blandly say ‘not available’.2. Reaching a 1-800 number with a problem is a problem.

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