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Mar 25, 2010
Should advertising agencies don another hat?
The enquiry has its roots in the observation that sales and service in our country’s retail initiatives is fragile.To wit:1. Most Counter sales people in malls are ‘up sellers’. They do not ‘listen’ to your needs; or they blandly say ‘not available’.2. Reaching a 1-800 number with a problem is a problem.
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