The author examines the possible outcomes of a similar comment made in the times we live in
Last month, Campaign India interviewed Wendy Ludlow Clark, global president and CEO, DDB Worldwide over a Facebook Live. As there were multiple requests for the transcript, we are sharing the text of the chat.
The last part of our series on 250 years of celebrity endorsements
My favourite David Abbott story is about the Economist campaign.
Think of every objection as another opportunity to strengthen your big idea, says the author.
Ogilvy Dakshin took the initiative and Piyush Pandey has written the foreword
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