Shop CJ hands Publicis creative duties

Shop CJ, a television shopping network, has appointed Publicis as its creative agency following a multi-agency pitch.

 

Dhruva Chandrie, COO, Shop CJ, said, “The market environment today requires Shop CJ to collaborate with the best agencies and engage with consumers 24/7 through all relevant touch points. Publicis in its commitment to bold, brave ideas, brought on table their years of experience in the allied sector and business. Their global capabilities in advertising and digital media make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve. With their appointment, I look forward to extremely progressive and innovative marketing and consumer engagement campaigns. This would further strengthen our brand equity, and help make great impact on the people we serve.”

 

Paritosh Srivastava, COO, Publicis Ambience, says, "CJ is a huge conglomerate in Korea. We are privileged to partner them in India. They are already on a terrific growth trajectory. Our task is to help them hit escape velocity even faster. We are offering them an integrated solution across mainline, digital and PR leveraging the Publicis 'Power of One' to deliver their India ambitions."