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Jun 30, 2010
Shell releases new "Crystal Car" TVC
JWT London's new TVC for Shell is built around the insight that if people could see the inside of their car's engine running on Shell Helix Ultra, they’d see how active cleansing technology really works. According to Donald Anderson, country head – lubricants, Shell India Markets Pvt Ltd, "The brief was that Shell Helix is designed to clean a car engine on the inside and we wanted to create a unique visual to illustrate to the consumer the cleansing power of Shell Helix’s Active Cleansing Technology."
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