Ferns N Petals has announced the appointment of Shashwat Goswami as its first chief marketing officer.
Goswami will oversee brand building, consumer acquisition, retention marketing, social media marketing and public relations.
He moves from Gaana, where he was marketing head.
Pawan Gadia, global CEO and director, FNP, said, “For the past 30 years FNP has brought a lot of joy to people’s lives through its products and services. As we ready ourselves for the next phase of growth, innovation, marketing experience and sustainability will play a crucial role. We intend to bring our consumers closer to the brand by positioning FNP through an innovative lens, by capturing unique storytelling opportunities and personalised retail experiences. Shashwat with his compelling track record, his depth and breadth of marketing experience is the right fit and we are thrilled to welcome him to the team.”
Goswami said, “I am thrilled to be joining FNP at such an exciting time of the business where we are taking our success in India towards a global footprint. I am looking forward to contributing towards FNP’s growth ambition of becoming one of the world’s most innovative and fast-growing gifting brands.”
In a career spanning close to 20 years, he has also worked with Grofers, Pepsi and Infosys.
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