ShareChat has assigned its media duties to MediaCom. The mandate predominantly includes media planning for the brand’s first commercial in Tamil.
The account will be managed by MediaCom's Delhi office under the supervision of Sudipto Chatterjee, general manager, MediaCom.
The agency had recently appointed Lowe Lintas to handle its creative mandate.
Sunil Kamath, chief business officer, ShareChat, said, “Tamil Nadu is one of the fastest growing userbase for ShareChat. With the campaign ‘Tamizhan da! Un Nanben da! we want to celebrate ShareChat’s success in the market. We are extremely excited about our first brand advertisement in Tamil and we believe that MediaCom’s experience and understanding of the market will help us penetrate and grow in India with their unique planning tools.”
Navin Khemka, CEO, MediaCom South Asia, said, “Regional content is substantial, and it has captured the Indian market over time as the mass demand for it is growing exponentially. Also, the penetration of such platforms is more because of the varied features they offer. We are very excited to partner with ShareChat and help in growing the popularity of the brand.”