Mohalla Technology has announced the appointment of Lowe Lintas as the creative agency on record for ShareChat.
Lowe's mandate is to promote app downloads and increase the number of users.
Sunil Kamath, chief business officer, ShareChat, said, "We have found an able partner in Lowe Lintas to help us connect better with our customers and strengthen preference for ShareChat. Their well-rounded experience across industries, strong planning and creative firepower gave us the confidence that together we can deliver not just a great marketing campaign but effective business results."
Hari Krishnan, president, Lowe Lintas, said, "ShareChat is a brand that is born out of love and pride. The interface, the features, the number of regional languages offered, etc., are proof of a well thought through Social Platform that is designed for India and by Indians. We were blown away by the popularity of the brand amongst regular users. We're excited about this partnership and look forward to making ShareChat the social platform of choice for India."
According to recent reports, Twitter is going to invest in ShareChat.