Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 28, 2008
Self-Regulation will work best: TRAI
Telecom Regulatory Authority of India (TRAI) has made recommendations on the television audience measurement in India. The Authority has concluded that for the present, self regulation may work best for television ratings. Broadcast Audience Research Council (BARC), can be recognized as the institutional framework. Once BARC starts functioning, the inadequacies of the present system will have to be effectively addressed with the I&B Ministry.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
Mar 18, 2025
TV broadcasters' margins to grow 3% by 2027: Study
Media
May 16, 2012
Mixed reactions to TRAI cap on duration of ...
Media
Sep 29, 2023
IAMAI labels TRAI's revenue-sharing plan as a ...
Just Published
Advertising
12 hours ago
Less than 3% of users recall digital ads: Report
Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
14 hours ago
Dismantling the climate rhetoric
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
Advertising
15 hours ago
What the Cloudflare outage reveals about digital ...
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
16 hours ago
Publicis Groupe South Asia appoints Supraja ...
Srinivasan joins Publicis after seven years at BookMyShow.
