Self-Regulation will work best: TRAI
Telecom Regulatory Authority of India (TRAI) has made recommendations on the television audience measurement in India. The Authority has concluded that for the present, self regulation may work best for television ratings. Broadcast Audience Research Council (BARC), can be recognized as the institutional framework. Once BARC starts functioning, the inadequacies of the present system will have to be effectively addressed with the I&B Ministry.
by Campaign India Team
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