The India Chapter of the International Advertising Association (IAA) has announced the second edition of the IAA Leadership Awards. Hindi General Entertainment Channel Colors, will be the ‘presenting’ partners for the awards for the second year running. The IAA Leadership Awards celebrate excellence of marketers across 12 industry categories.
The awards will be presented by Union Minister of Information and Broadcasting Manish Tewari.
Srinivasan K Swamy, President IAA India and VP-development, IAA Asia Pacific, and chairman, RK Swamy BBDO, said, “Last year’s IAA Leadership Awards received great feedback from all sections of the industry. We believe that the pursuit of excellence needs to be recognised and those leaders who have delivered spectacular brand and engagement solutions need to be honored. More so, these leaders would serve as an inspiration to one and all. Our process is constantly being fine-tuned to ensure that these awards remain the benchmark for excellence in our industry.”
Raj Nayak, CEO, Colors, added, “We are excited to continue our association with the IAA Leadership Awards for the second year in a row. Our commitment to excellence in every aspect of our own corporate culture resonates with the core idea behind this Award. In as much as we see our Channel as the medium that connects brands with consumers in an effective manner, these awards connect excellence with corporate leaders in a similarly effective manner.”
To ensure authenticity and credibility of the awards and maintain the highest level of transparency at all stages, IAA had a task force which looked at various performance criteria in every category under consideration - like revenue/market share growth, marketing initiatives undertaken, innovative schemes, launches, advertising spends etc to shortlist the nominees. Nielsen (India) was engaged thereafter to have the nominees voted upon by senior marketers from the respective industries to pick the final winners. EY will be the process and tabulation partner.