SC Johnson has announced the consolidation of its media business, awarding its $600 million global media buying duties to Omnicom Group’s PhD, reports Campaign US.
(This article first appeared on Campaign US. With inputs from Campaign India.)
Planning duties for India were consolidated with PhD following a global alignment in January, while Maxus handled media buying
SC Johnson has announced the consolidation of its media business, awarding its $600 million global media buying duties to Omnicom Group’s PhD, reports Campaign US.
(This article first appeared on Campaign US. With inputs from Campaign India.)
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