Campaign India Team
May 15, 2015

SC Johnson awards $600M global media buying to PhD

Planning duties for India were consolidated with PhD following a global alignment in January, while Maxus handled media buying

SC Johnson awards $600M global media buying to PhD

SC Johnson has announced the consolidation of its media business, awarding its $600 million global media buying duties to Omnicom Group’s PhD, reports Campaign US.

In India, the media planning mandate was split between PhD and Maxus. Following a global alignment in January 2015, media planning for India was consolidated with PhD.
Media buying for SC Johnson, which was handled by Maxus in India, now moves to PhD. In certain markets including India where PhD also handles Unilever, the SC Johnson mandate will be handled by a separate unit within the Omnicom Media Group.
Globally, the media buying account had previously been split between the two agencies, with Maxus taking the lead and PhD handling digital. The US claims about half of SC Johnson’s annual global ad spending.
"We are pleased to partner with PhD for global media buying," said Fisk Johnson, chairman and CEO, SC Johnson. "After an extensive assessment, we are confident that PhD has the capability and global footprint to help us drive greater efficiencies and reduce complexity." 
The reviews took place following the arrival of Salman Amin as chief operating officer, who had previously spent 17 years at Pepsi, most recently as chief marketing officer. There, Amin had worked closely with Omnicom shops including BBDO and OMD.
The win marks the latest in a series of new business coups for PhD since the arrival of CEO Nathan Brown, including Kohler and Converse.
Maxus has worked for SC Johnson globally since 2011.

(This article first appeared on Campaign US. With inputs from Campaign India.)

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