converse

Sep 25, 2020

Opinion: How brands are engaging creatively with consumers during this 'new normal'

Investing in digitisation and combining the elements of brand messaging with the current scenario can go a long way in providing meaningful experiences for consumers, says the author

May 15, 2015

SC Johnson awards $600M global media buying to PhD

Planning duties for India were consolidated with PhD following a global alignment in January, while Maxus handled media buying