Campaign India Team
Sep 07, 2022

Saugata Mukherjee rejoins SonyLiv

Moves from HBO Max

Saugata Mukherjee rejoins SonyLiv
Sony Pictures Network India has announced the appointment of Saugata Mukherjee as head – content for SonyLiv. 
 
He will lead the content division for the channel’s digital businesses. This is his second stint with the company.
 
Mukherjee will report to Danish Khan, business head – SonyLiv, Sony Entertainment Television (SET) and Studio Next.
 
He moves from HBO Max, where he was head of content for India, prior to which he was head - original content, SonyLiv. 
 
Mukherjee said, “I have witnessed the platform's growth and proud to be part of its growth story once again. SonyLIV has always pushed the boundaries of content by telling stories that have never been told, explored, or shown before, making my role, a challenging but exciting one.”
 
With over 22 years of experience, he has also worked with Hotstar, Star TV Network, and HarperCollins Publishers, among others. 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

When creator content goes mainstream

There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.

17 hours ago

Best Places to Work Asia-Pacific 2024: Entries open

Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.

18 hours ago

The changing face of political ad campaigns in India

From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.

19 hours ago

Beyond the box: The future of television in the OTT era

Renowned movie producer and television maverick Rabindra Narayan shares his insights on why over-the-top (OTT) platforms are poised to change the TV game now, and forever more.