Campaign India Team
Jul 03, 2019

Sapna Arora joins OLX as CMO

Moves from Matrix Atlantic Capital

Sapna Arora joins OLX as CMO
OLX has announced the appointment of Sapna Arora as its chief marketing officer. Arora moves from Matrix Atlantic Capital where she was partner. 
 
Sushil Kumar, general manager, OLX India said, “OLX has been at the forefront of creating the thriving digital classifieds industry in India. We have been, in the past, able to develop a differentiated market standing synonymous to the pre-owned goods in India. As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience. She has worked on some of the most iconic brands in India and we look forward to her contribution in our next phase of growth. 
 
Arora said, “I admire OLX's strong brand recognition, high consumer awareness, and rich brand heritage. It's a product that can help consumers upgrade their lives within their means, builds upon the cultural shift of shorter ownership cycles while extending the product's life; thereby contributing in reducing the carbon footprint. I am excited to be working on the brand.”
 
Arora has also worked with Procter & Gamble, Reckitt Benckiser, Nestle and Bennett Coleman.   
Source:
Campaign India

Related Articles

Just Published

Premium
Nisha Mathew Ghosh and Pooja Saxena are jurors at The One Club's global ADC Awards
Premium
10 hours ago

Nisha Mathew Ghosh and Pooja Saxena are jurors at ...

The awards celebrate excellence in craft and innovation in all forms of design and advertising

Premium
dentsu X bags the media biz of Reckitt Benckiser
Premium
11 hours ago

dentsu X bags the media biz of Reckitt Benckiser

The account was won post a multi-agency pitch

Premium
Rohan Shah to head North for The Social Street
Premium
11 hours ago

Rohan Shah to head North for The Social Street

Based out of Delhi, Rohan will work closely with CEO & founding Partner Mandeep Malhotra.

Premium
Saurabh Varma quits Publicis Groupe; Anupriya Acharya takes over as CEO, South Asia
Premium
11 hours ago

Saurabh Varma quits Publicis Groupe; Anupriya ...

In this newly created role, Acharya will be leading the entire Publicis Groupe's country agenda across India and Sri Lanka. Earlier Varma was heading Publicis communications while Acharya was in charge of Publicis media