DDB Mudra has roped in Sambit Mohanty as creative head, North. Mohanty will be based in Delhi and report to Sonal Dabral, chairman and CCO, DDB Mudra Group.
Mohanty joins the agency from McCann Erickson, where he spent 14 months as ECD.
On the move, Mohanty said, "It's a privilege to be part of DDB's creative culture that's guided by play books not rule books. With Sonal's help, I'm keen on creating a place where one looks forward to coming to work - even on a Monday morning. And also producing some glorious work along the way!"
Sonal Dabral, chairman and chief creative officer, DDB Mudra Group, said, “New Delhi is an extremely important market for us so I'm really happy that a talent like Sambit will lead our creative offering there. Sambit is among the rare breed of creative professionals in India who are equally comfortable with Hindi or English, with paper and pen or mouse and computer screen. I'm certain Sambit will play a big role in helping shape an exciting creative future for DDB Mudra Group."
Vandana Das, president, DDB Mudra Delhi, added, “We have got to dot our "I"s in the creative business. I am looking at ushering, welcoming, embracing creative leadership in DDB Mudra Delhi through Sambit. He is a phenomenal talent and he has got the three Is - Inspiration, Imagination and Involvement."
In a career spanning 14 years, Mohanty has also worked with Bates, Leo Burnett, Publicis, Lowe and Elephant Design.
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