Campaign India Team
Jun 30, 2020

RR Global assigns India mandate to PR Pundit

The agency will handle RR Global's foray into the country

RR Global assigns India mandate to PR Pundit
RR Global has appointed PR Pundit as its PR partner in India. The agency will be managing the communication of RR Global’s foray in the two-wheel electric segment in India.
 
The agency's task begins with the launch of the brand BGAUSS pan India. 
 
Priyanka Kabra, brand director, RR Global/BGAUSS, said, "We were impressed by the creative approach, passion and agility demonstrated by PR Pundit. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership as we prepare to introduce BGAUSS and nurture an ecosystem of clean & green urban mobility in India.” 
 
Neha Singhvi, chief operating officer, PR Pundit, said, “RR Global has a strong legacy in the electrical industry and we are truly honoured to have been awarded this responsibility. RR Global was looking for out-of-the-box thinking, beyond the conventional PR route and our blended approach based on insights, struck the right chord. With the future of urban mobility being electric, we are excited to partner RR Global to drive a paradigm shift in daily commute and lifestyle. We aim to execute an innovative and high-impact PR campaign to build aspiration for the brand.”
 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Cannes Lions 2024: India shortlists grow to 51

UPDATED: Leo Burnett Mumbai scores four nods on day two, putting them in the lead for the most shortlists, with only one category left.

6 hours ago

Dentsu rolls out global innovation proposition and ...

Mumbai and Bengaluru will be among the first new global innovation labs opened by Dentsu

7 hours ago

Moves and wins roundup: Week of 17 June

The latest appointments and account wins from Bajaj Consumer Care, Cheil X, HDFC AMC and more to come, in our weekly news roundup.

7 hours ago

Prime Video launches a fun campaign to celebrate ...

The campaign illustrates the tired fathers who want to spend time with their families by watching Prime Video but find it difficult to keep their eyes open.