Campaign India Team
Sep 06, 2022

Bioderma assigns its communications mandate to PR Pundit

Account won post a multi-agency pitch

Bioderma assigns its communications mandate to PR Pundit
Bioderma, from the house of Naos, has announced the appointment of PR Pundit as its communications partner in India. 
 
The agency will be responsible for driving corporate and consumer reputation programmes for the brand, to further bolster their market share in India.
 
The account was won post a multi-agency pitch and will be handled by PR Pundit's Mumbai office. 
 
Roshan Kunder, head marketing and ecommerce India, Naos, said, “We are excited to partner with PR Pundit. A key criteria in our decision of a suitable PR Partner was to seek a firm that shares our values. We are very happy to see how they have been able to pivot programmes to adapt to the current climate. We have found in them a great fit and are excited to welcome them to the Bioderma family. We look to fostering a collaborative business partnership based in our collective capabilities and knowledge to support our growth ambitions in this market.”
 
Noopur Sharma, partner director, Mumbai, PR Pundit, said, “Seeking beyond the traditional, employing creativity and skilful storytelling to engage relevant stakeholders is what PR Pundit has been doing for the last 24 years. We are proud to add a renowned global skincare brand like Bioderma to our overall beauty and lifestyle portfolio. With our channel-agnostic approach, we aim to strengthen awareness and reach for Bioderma and highlight its differentiators in the skincare industry.” 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

2 hours ago

Is there more to adland's talent crisis than we think?

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?

6 hours ago

Not your agency, not yet SaaS: BrandPipal picks a ...

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, and creative-tech silos. The model? Modular, measurable, and built for scale.

6 hours ago

The power of soft PR: IPL 2025 shows the way

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star Squared PR’s senior account director.