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The New England Patriots were winners at the Super Bowl LIII. Along with the Boston-based NFL team, there were plenty of brands that won with spots that caught the attention of viewers.
Here are some of them.
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As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.
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Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.
The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.
Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.
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