Raahil Chopra
Aug 11, 2010

RK Swamy creates new Raymond TVC

RK Swamy BBDO has come up with a new TVC for Raymond. The film directed by Ashim Ahluwalia of Future East Films shows actor Vivan Bhatena playing the role of 'The Complete Man' by visiting his school teacher in an old age home to wish him on his birthday. The teacher is shown to be missing his family, who are now situated abroad. Bhatena connects his laptop in order to help his teacher talk to his family through internet video. The TVC ends with all the school teacher's mates in the old age home gathering around him to cut a cake.

RK Swamy creates new Raymond TVC

RK Swamy BBDO has come up with a new TVC for Raymond. The film directed by Ashim Ahluwalia of Future East Films shows actor Vivan Bhatena playing the role of 'The Complete Man' by visiting his school teacher in an old age home to wish him on his birthday. The teacher is shown to be missing his family, who are now situated abroad. Bhatena connects his laptop in order to help his teacher talk to his family through internet video. The TVC ends with all the school teacher's mates in the old age home gathering around him to cut a cake.

Commenting on this TVC, Sangeetha N, president (West) and executive creative director, RK Swamy BBDO, said, “The film draws inspiration from real life situations where parents and their children are forced to endure long distance relationships due to pressures of building a career whether in other towns in India or abroad.” Shailen Sohoni, chief operating officer, RK Swamy BBDO added, “Strategically, it was important for ‘The Complete Man’ to graduate to a more socially inclusive role that is relevant yet remains true to the DNA of the brand. The commercial blends these tasks seamlessly.”

WATCH TVC

Project: Raymond Textiles – ‘Home Alone’ campaign
Brief: To take the Raymond brand and its ‘The Complete Man’ character forward.
Client: Raymond Textiles
Creative Agency: R K SWAMY BBDO
Executive creative director: Sangeetha N
Partner - Creative Director: Gautam Pandit
Production House: Future East
Director: Ashim Ahluwalia
Post-production studio: Pixion
Music: Salim & Sulaiman
Media used: TV and print
Media agency: R K SWAMY BBDO

Source:
Campaign India