In a bid to continue with Raymond’s ‘The Complete Man’ positioning, RK Swamy BBDO has come up with a new TVC that explores the relationship with a mother. The film captures the emotions around a ‘moment of success’ for the young man and the joy and concerns that simultaneously flash through the mothers mind, as she absorbs the news of him going abroad and taking her along.
Watch the TVC here (story continues below)
The film opens with a smartly attired young man looking for his mother as he enters their house. He finds her watering the plants in their garden. He breaks into a jig flashing a letter at her. She grabs it from his hand and quickly reads what turns out to be an appointment letter for her son. She is absolutely delighted for him till she realizes that it is from a firm in Singapore. Understanding the concerns in his mother’s mind, he hands over passports and air tickets to her. When she opens one of the passports, she is pleasantly surprised to find her own passport and the ticket for her too! She is extremely touched and overwhelmed by her son’s thoughtfulness and loving gesture.
Noting that there was no change of brief from the client, Shailen Sohoni, chief operating officer, R K SWAMY BBDO said, “The brief continues to be to engage the consumer at an emotional level, by exploring different facets of ‘The Complete Man’.”
Client: Raymond Limited
Creative Agency: R K SWAMY BBDO
Media agency: Media Direction
Executive creative director: Sangeetha N.
Senior partner - creative: Gautam Pandit
Client Servicing Team: Shailen Sohoni, Sujit Inamdar and Hemen Patel
Director: Raj Tambaku
Production House: Lemon Yellow Sun Films