RK Swamy BBDO wins Revital business

RK Swamy BBDO has bagged the creative business of Revital following a multi-agency pitch. Revital includes brands like Chericof Cough Syrup, Chericold N Flu, Pepfiz Antacid and Pepflux Antacid.

Saatchi & Saatchi, Draftfcb+Ulka, McCann Erickson, TBWA India, Mudra and the incumbent agency Grey India participated in the multi-agency pitch.

Commenting on the win, Sunil Kukreti, partner, RK Swamy said, “Our understanding of the brief was very good. We explored the creative solution across all mediums which the client found interesting for the brand. Revital has a vast portfolio and hence we are very excited to work on the brand. The communication development is underway and I won’t be able to share much at this stage. There are lot of possibilities in the category and the client is extremely supportive of the innovations.”

The media business for Revital is handled by Prachaar Communications.