Reliance Footprint entrusts AliveNow with social media duties

Reliance Footprint, a footwear retail format from Reliance Retail, has appointed Bengaluru-based social media agency AliveNow to manage its social media presence.

On the win, Adhvith Dhuddu, CEO, AliveNow, said, “Brands are now ever more focused on building their presence on social media. This platform has become one of the most popular and powerful medium to reach a widespread audience by creating a need to increase purchase, drive sales, and to create a strong brand recall. We look forward to working with Reliance Footprint and to match their strong offline brand presence with a robust digital presence. Having successfully worked with Reliance Trends for their social media campaigns, we want to follow suit with Reliance Footprint as well.”

Debdeep Sinha, senior vice president and chief marketing officer, Reliance Footprint, added, “Social media acts as an important source of information and greatly influences the buying decision of the consumers. We look forward to working with AliveNow to build and execute social media strategies that will help Reliance Footprint to listen to what the consumers are saying and thus deliver on their expectations.”

Reliance Footprint houses over 50 international, national and Reliance (private label) brands, across a network of 109 showrooms in over 70 plus cities in 17 States.