Campaign India Team
Feb 07, 2012

Reliance Broadcast Network to distribute Bloomberg UTV

RBNL now has seven channels in its bouquet

Reliance Broadcast Network to distribute Bloomberg UTV

Reliance Broadcast Network Limited (RBNL) has added business news channel BloombergUTV as part of its distribution portfolio. With this development, RBNL now has seven channels in its bouquet, which includes the three BIG CBS channels – BIG CBS Prime, Love and Spark, and the regional Channels BIG Magic and Spark Punjabi. Add to this, RBNL will also distribute the channel which is scheduled to launch through the JV with Germany’s RTL Group, and Reliance Broadcast Network.

Through the partnership Reliance Broadcast will benefit from having a news channel empowered by the global authority in business news – Bloomberg. BloombergUTV gains through becoming part of a commanding bouquet of channels backed with an brand lineage. This consolidation establishes a bouquet to be reckoned with and one that will meet requirements of both audiences and marketers alike.

Commenting on the occasion said Tarun Katial, chief executive officer, Reliance Broadcast Network, said, “With the addition of BloombergUTV to the RBNL network, we now present one of the strongest television portfolios in the country. This consolidation of the network delivery platform allows us to enable marketers with a single consolidated outreach platform, while offering audiences the best possible television content.”

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

13 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

15 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

15 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing