Reliance Broadcast Network Limited (RBNL) has added business news channel BloombergUTV as part of its distribution portfolio. With this development, RBNL now has seven channels in its bouquet, which includes the three BIG CBS channels – BIG CBS Prime, Love and Spark, and the regional Channels BIG Magic and Spark Punjabi. Add to this, RBNL will also distribute the channel which is scheduled to launch through the JV with Germany’s RTL Group, and Reliance Broadcast Network.
Through the partnership Reliance Broadcast will benefit from having a news channel empowered by the global authority in business news – Bloomberg. BloombergUTV gains through becoming part of a commanding bouquet of channels backed with an brand lineage. This consolidation establishes a bouquet to be reckoned with and one that will meet requirements of both audiences and marketers alike.
Commenting on the occasion said Tarun Katial, chief executive officer, Reliance Broadcast Network, said, “With the addition of BloombergUTV to the RBNL network, we now present one of the strongest television portfolios in the country. This consolidation of the network delivery platform allows us to enable marketers with a single consolidated outreach platform, while offering audiences the best possible television content.”